The Jackson State Bank & Trust

Financial Services | Jackson Hole, WY

Community banks don’t typically engage in branding campaigns, preferring instead a direct response strategy involving rates and offers. But The Jackson State Bank & Trust was different. They understood the importance of branding and the positive effects branding has on both awareness and product positioning over time.

The Jackson State Bank & Trust was purchased by Wells Fargo in 2008.

What We Did

• Concept Development & Design
• Content Strategy & Copywriting

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