The Silver Dollar Bar & Grill

Restaurant | Jackson Hole, WY

Relaunching an icon is no easy task, which is why the folks at The Wort Hotel asked us to develop some grand-opening buzz for the relaunch of their completely redesigned Silver Dollar Bar & Grill inside the hotel.

We used one of the actual silver dollar coins that decorate the bar-top in this famous Jackson gathering spot as the jumping off point for a teaser ad campaign culminating in an invitation ad, invitations, and interior signage. Our “Change Is Good” campaign launched the new dining venue in fine fashion and was a rousing success.

What We Did

• Concept Development & Design
• Content Strategy & Copywriting

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