Oceanic

Diving Equipment Co. | San Leandro, CA

With various marketing implications to consider, any logo design is a lengthy process. But when you’re creating a new brand identity that will wind up on anything from the top of letterhead to the sleeve of a wetsuit, the considerations about shape, color, production requirements, and more become pretty significant. You can compound this when a new mark will be used in three-dimensions on products, components, and display screens that haven’t even been considered yet. Our strategy was to embody the vitality and forward-thinking of this innovative brand in a mark that could be easily reproduced in almost any material at even the tiniest sizes.

What We Did

• Concept Development & Design
• Usage & Style Guides
• Product Applications
• Packaging Design
• Product Inserts
• Hang-Tagging

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